# Riché Zamor > VP of Product. 2x Founder. Context Architect. ## About Riché Zamor is a context architect and VP of Product who designs how organizations structure knowledge for AI-driven decision-making. He coined the term "context architecture" — a five-step framework (curate, synthesize, consolidate, prioritize, store intelligently) for turning raw data into decision-ready context. ## Pages - Home: https://www.richezamor.com/ - Thesis (Data Is Not Context): https://www.richezamor.com/thesis - Work (Case Studies): https://www.richezamor.com/work - About: https://www.richezamor.com/about - Thinking (Articles): https://www.richezamor.com/thinking - Projects: https://www.richezamor.com/projects - Glossary: https://www.richezamor.com/glossary - Contact: https://www.richezamor.com/contact ## Contact - Email: connect@richezamor.com - LinkedIn: https://linkedin.com/in/richezamorjr/ - X/Twitter: https://x.com/richezamor - GitHub: https://github.com/rczamor ## Ask Riché / Sia Ask Riché is a live AI assistant grounded in Riché's writing, frameworks, and knowledge base. It runs on Claude Sonnet via Vercel AI Gateway at /api/chat (POST, streaming). Ask it about context architecture, Riché's work, or anything on the site. For direct inquiries, use https://www.richezamor.com/contact. ## Full Content For complete site content, see: https://www.richezamor.com/llms-full.txt