# Riche Zamor > VP of Product. 2x Founder. Context Architect. ## About Riche Zamor is a context architect and VP of Product who designs how organizations structure knowledge for AI-driven decision-making. He coined the term "context architecture" — a five-step framework (curate, synthesize, consolidate, prioritize, store intelligently) for turning raw data into decision-ready context. ## Pages - Home: https://richezamor.com/ - Thesis (Data Is Not Context): https://richezamor.com/thesis - Work (Case Studies): https://richezamor.com/work - About: https://richezamor.com/about - Thinking (Articles): https://richezamor.com/thinking - Projects: https://richezamor.com/projects - Glossary: https://richezamor.com/glossary - Contact: https://richezamor.com/contact ## Contact - Email: connect@richezamor.com - LinkedIn: https://linkedin.com/in/richezamorjr/ - X/Twitter: https://x.com/richezamor - GitHub: https://github.com/rczamor ## Full Content For complete site content, see: https://richezamor.com/llms-full.txt